I made an expanding story called Telescopic Text which led to making tools for writing expanding narratives. I have made some animated films including Talk To Me, Scribble and These Are The Boring Bits, made bespoke websites for Erica Lorraine Scheidt, Steven Appleby, Minus 9 Design, Louise Naunton Morgan, The Human Printer, Christopher Potter, A Small Town Anywhere and others, designed a typeface, created an identity for The Web Copywriter, had a conversation with IKEA, (ab)used the Google Street View API to create a website where you can only look up at the sky, taken portraits of people staring back at Google, and photographed things. Contact [enable javascript to see email address] ⇗.
The Web Copywriter commissioned me to create an identity for his web copywriting business.

I incorporated the name into short vignettes, which The Web Copywriter wrote himself, about his life, his writing approach, how he thinks, as a demonstration of the service and an opportunity to display his copywriting skills and tell clients about himself. It also meant that when handing out a business card he could pick the appropriate register depending on the nature of the client.
Below are the business card designs showing some variations of the logo (all copy written by The Web Copywriter).







